Process

This logo for CEElutions was developed in coordination with the firm's owner from preliminary graphic concepts to final logo. The development of this logo was highly collaborative and began with the idea of the cascading descriptor text and glowing highlight of the word "lutions". After workshopping numerous graphic concepts, the circular logo was selected to represent this emerging engineering firm. The incorporation of the "C", "E", "E", and "L" of into the green and blue circle acts as a shorthand for this firm's name while alluding to the comprehensive and full-circle approach CEEL takes in its engineering solutions.